Allbirds SP23

Bridget led end to end production for the Allbirds SP23 campaign season — in an unprecedented approach, she batched four campaigns into one shoot window saving 25% of the seasonal budget, operationalized an improved efficient Styleout process, contracted all external creative partners and local production, scheduled internal creative reviews, supervised the shotlist on location and managed post production through to final asset delivery.

Photographer: Cait Opperman, Pim Rinkes

Stylist: Mai-Lei Pecorari

Location: Mexico City