HO21 Nike MMW Yoga

For the HO21 Nike Yoga X Matthew Williams capsule collaboration, Bridget remotely produced the campaign using athlete UGC capture. She partnered with Sports Marketing to utilize Nike athletes and influencers, hired a local movement tech, negotiated with talent agents on project fees & terms, and supervised Post to deliver assets for digital & retail placement.

Director & Edit: Sharna Osbourne

Location: London

Styling: Agata Belcen

Talent: Alton Mason, Ramla Ali