Nike SP22 50th Anniversary Product Innovation

Nike’s 50th Anniversary showcased the brand’s key heritage moments and most profound innovations over the last 50 years. Bridget managed four production lanes simultaneously including 1.) commissioning a fine sculptor/artist to create a physical art piece from our hero shoe, 2.) hired a 3D imaging partner to capture 360 imagery, 3.) produced a live-action studio shoot on-body and 4.) partnered with a creative studio to digitally treat assets with CG animation.

CG Animation: Builders Club

Sculpture artwork: Studio Oefner

Photographer: Evie Lane

Stylist: Kevin Smith